Gay authors have to do more and more marketing to find readers. Steve Berman, the founder of the gay publishing company Lethe Press and a former employee of Giovanni's Room, wrote in Salon: "The absence will cause a ripple effect in LGBT publishing." Already, he said, "LGBT books are forced to the edges. Though the store's closing fits in with a larger trend in the publishing industry - over 1,000 bookstores closed between 20 - it's understandable that the loss of the landmark has alarmed many concerned with the survival of the gay literary tradition.
When news broke in late April that Giovanni's Room in Philadelphia, said to be the oldest LGBT bookstore in the country, will close its doors, many in the gay community took it as a death knell for gay bookstores and, worse still, a sign of gay literature's fading relevance.
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